.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech start-ups, when adapted to getting billions in venture capital yearly, have increased virtually $360 thousand so far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That downturn is due to market saturation, increased governing stress, and also financial uncertainties.ADWEEK spoke with five VCs that continue to buy adtech firms, in spite of these difficulties, about what they are actually trying to find as well as what they prevent. Possibly unsurprisingly, these capitalists are targeting chances in privacy-focused innovations and industry-specific regions including linked television.